The Future of Kids’ Fashion: Why Lux Rental Will Have You Both Rejoicing

As parents, we’re constantly searching for ways to keep up with our kids’ fast-growing wardrobes, while still embracing their desire to express themselves through fashion. But let’s face it - buying designer outfits for special occasions or rapidly outgrown clothes can feel frustrating and wasteful. That’s where luxury kids’ fashion rental comes in.

In this blog, the founders of Babu Lux Rental explore why renting designer childrenswear is not only a smart, sustainable choice but also a way to let your kids shine in outfits they love - without the guilt or expense. Welcome to the future of kids’ fashion!

Why is renting designer clothes better than buying?

We all get that renting designer fashion for a fraction of the retail price is smart - especially if you’ve got a holiday or special occasion coming up, or if you are trying to keep up with your ever-changing pre and post-natal body. Curated by expert buyers, rental allows you to wear aspirational, beautiful quality outfits from brands you love, safe in the knowledge that you are not going to go into the red or contribute to the ever-growing mountains of fast fashion waste.

The demand for clothing rental is undeniable, as evidenced by the rise in dedicated platforms such as For The Creators, By Rotation, My Wardrobe HQ, and Hurr Collective - in fact the rental space is now valued in the billions with significant growth expected to come. So far adoption has largely been amongst women aged 25-35. Having enjoyed access to an unlimited wardrobe of designer fashion, and confident that the process works seamlessly, they are now making the shift to everyday wear.

Why we should embrace fashion rental for our children too

It appears fashion rental makes sense environmentally, economically and stylistically for us as women and mothers - so why aren’t we doing it for our kids?

For one, lots of us still haven’t got around to trying it for ourselves yet… but let’s face it, if we know it makes sense for us, we know it makes 100x more sense for our kids. Buying clothes for our fast-growing children can be super frustrating.

We value how they look and how the clothes they wear make them feel, but we hate wastage, so we end up prioritising practical and pragmatic items with maximum wear potential. With no such thing as a long-term investment piece when it comes to our kids, we often find the fun designer pieces and impractical styles they want impossible to justify. But this goes against the precious values we as parents spend our lives trying to both protect and promote: imagination, experimentation, and the freedom for self-expression.

This is where rental is so liberating - and the reason why we founded our luxury childrenswear rental platform, Babu: you get to become the parent who says yes! You can say yes to the stunning Tutu Du Monde dress they are dying to wear for their birthday party without breaking the bank. Halloween becomes a win-win, where they can’t wait to get dressed up in gorgeous Meri Meri for trick or treating, and you can feel guilt-free not having wasted money on a hideously synthetic throwaway costume from Amazon.

And when it comes to skiwear, you don’t have to borrow the slightly too big, mismatched bits and pieces from friends, or settle for whatever is at the bottom of the sale bin at the high street retailer. You can make the holiday memories extra special thanks to the Roarsome unicorn ski suit that has them super excited to hit the slopes every morning.

Make new friends on the slopes

One of the sweetest pieces of feedback we had from a customer last season was that the Spider-Man ski suit she rented from Babu helped her son make friends at ski school. And customers are always telling us how their little ones receive constant compliments in their Babu outfits. After all, that is what fashion is all about: it’s about confidence and feeling shiny and special.

We never underestimate the power of a fabulous outfit, and it’s time our kids get to experience the same! So, whilst childrenswear rental appears to make sense because it delivers on the famous 3 R’s (Reduce, Re-use, Recycle), the real reason it should be embraced is the most important R no-one is talking about: Rejoice!

In a world where sustainability and self-expression are more important than ever, luxury childrenswear rental is the perfect solution for parents who want the best of both. With platforms like Babu, you can reduce waste, save money, and still let your kids wear the fun, stylish outfits they love.

Whether it’s for a birthday party, a ski holiday or just everyday adventures, rental allows you to say yes to special pieces without hesitation. After all, when our kids feel confident and happy, that’s something worth celebrating.