Sponsoring the future of British ski racing

We are delighted to announce our support for British Skiing and more particularly our sponsored skier, Max Laughland, who will bare our logo as he races the European circuit this winter.

Max won the Under 18 GB Downhill cup in Tignes earlier this year, a cup that also bears Martin Bell’s name, having won the same discipline at the very start of his career in 1980. By a curious coincidence we are hoping that Martin’s brother Graham, another of the great GB skiers, will once again be hosting our guests in Les Arcs in March. Subject to his racing schedule we are hoping that Max will be able to pop across to join our groups on the hill.

As one of the Ambition Alpine Ski Racing Academy stable of GB skiers, this season is all about FIS points in international races throughout Europe, and we are thrilled and honoured to support him through this.

Max has completed a summer training season in Zermatt, Saas-Fee and Landgraaf, and now moves to pre-season training on the snow in Scandinavia.

We are delighted to be joining Savills, Atomic and Shred as Max’s 2023 sponsors and will be following Max as the racing season progresses. Max will be sending us snippets of his training and racing diary during the season so watch out for video updates on our social media pages to reveal a behind the scenes insight at what it takes to get to the very top.

Qualifying for the 2023 World Junior Championships is Max’s immediate challenge, after which sights will refocus on the Europa Cup Circuit, the World Cup Circuit and ultimately the Olympics in Cortina, Italy 2026. We are honoured to be here at the start and can’t wait to share the journey. Watch this space.

If you think that you might also like to support Max and British Skiing then do not hesitate to drop us an email at sponsorMax@vip-chalets.com or find him on Instagram @max.laughland